June 18, 2005

Woeful Click Rates for AdSense RSS?

Tris Hussey at Qumana reports that AdSense for RSS isn't working very well, as he and a number of bloggers using the service are finding very low click-through rates. The bloggers cited include Robin Good, a new media luminary who has strong content and traffic. Meanwhile, the ThreadWatch team reports ad-saturated RSS feeds, some with up three AdSense ads among the first 10 entries. We're in the early stages of RSS advertising, so it could just be a matter of working the bugs out. Or maybe Dave Winer is right after all. Anyone have RSS advertising success stories to report?