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<title>BlogProfit</title>
<link>http://www.blogprofit.net/</link>
<description>Using AdSense to build profitable blogs and make money with your web traffic. </description>
<copyright>Copyright 2007</copyright>
<lastBuildDate>Thu, 08 Mar 2007 00:01:31 -0500</lastBuildDate>
<generator>http://www.movabletype.org/?v=3.2</generator>
<docs>http://blogs.law.harvard.edu/tech/rss</docs> 

<item>
<title>AuctionAds: Automated eBay Revenue</title>
<description><![CDATA[<p>Jeremy <a href="http://www.shoemoney.com">"Shoemoney" </a>Schoemaker and the folks from <a href="http://www.text-link-ads.com/?ref=36229">Text Link Ads</a> have teamed to create <a href="http://www.auctionads.com/">AuctionAds</a>,  a new automated monetization service for site owners. AuctionAds serves up a feed featuring eBay auctions, with members receiving a cut if the affiliate revenue from eBay. This service looks like itwill work best for site owners who are are looking for a turnkey solution to get revenue from their sites and are willing to give up a share of the potential affiliate revenue in exchange for a plug-n-play service. Shoemoney provides an overview:<blockquote>A publisher can be up and running with AuctionAds within 5 minutes which means they are making money in 5 minutes. Each time a user clicks on AuctionAds and then completes an action on eBay, the publisher makes money. The publisher makes money even when the user just signs up for a new account on eBay. They also make money when a user places a winning bid. Publishers can also make money with the AuctionAds Affiliate program. Within every ad displayed, a publishers affiliate code is automatically included where it says “Ads By AuctionAds”. The publisher receives 2% of any affiliate refered to AuctionAds.</blockquote>AuctionAds is reviewed at <a href="http://www.admoolah.com/blog/index.php/2007/03/auctionads-launches/">AdMoolah</a>, <a href="http://www.johnchow.com/new-ad-network-auctionads/">John Chow</a> and <a href="http://www.problogger.net/archives/2007/03/07/auction-ads-ebay-auction-ads/">ProBlogger (Darren Rowse). </a></p>]]></description>
<link>http://www.blogprofit.net/archives/2007/Mar/08/auctionads_automated_ebay_revenue.html</link>
<guid>http://www.blogprofit.net/archives/2007/Mar/08/auctionads_automated_ebay_revenue.html</guid>
<category>Affiliates</category>
<pubDate>Thu, 08 Mar 2007 00:01:31 -0500</pubDate>
</item>
<item>
<title>Google Allows AdSense on Page Creator</title>
<description><![CDATA[<p>Google's AdSense blog features a post announcing that <a href="http://adsense.blogspot.com/2006/07/adsense-on-google-page-creator.html">AdSense ads can now be used with Google Page Creator</a>, the page-building app released earlier this year. David Jones from AdSense Publisher Support outlines the process for inserting AdSense code into Page Creator - which involves editing the HTML code, and is thus more challenging for newbies than the point-and-click AdSense insertion tools within Blogger. If you want to place AdSense ads on a free Google-hosted site, Page Creator's running a poor second.</p>

<p>There had to be a universal expectation that Google would ultimately allow users to monetize PageCreator pages withAdSense. But let's face it, Page Creator is a novelty act rather than a serious site building application. There are hints that its ultimate goal is to provide a front end on GDrive storage facilities (the same product manager works with both projects). Nonetheless, if you've built stuff on googlepages.com, now you can monetize it.          </p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Aug/01/google_allows_adsense_on_page_creator.html</link>
<guid>http://www.blogprofit.net/archives/2006/Aug/01/google_allows_adsense_on_page_creator.html</guid>
<category>AdSense</category>
<pubDate>Tue, 01 Aug 2006 12:58:18 -0500</pubDate>
</item>
<item>
<title>Google Cracks Down on Made-for-AdSense Sites</title>
<description><![CDATA[<p>The <a href="http://adwords.blogspot.com/2006/07/landing-page-quality-update.html">Inside AdWords</a> blog has bad news for some practitioners of "AdSense Arbitrage," in which site owners buy cheap AdWords ads to drive traffic to Made-for-AdSense (MFA) sites. Google says it will penalize AdWords advertisers who are determined to have "poor landing page quality." Google product manager Andrew C. explains: "Over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages."</p>

<p>AdSense Arbitrage (also known as click arbitrage) is used by some folks who are claiming large monthly paychecks from AdSense. Lately there's been a lot of bloggers wondering whether the Made-for-AdSense industry is <a href="http://techdirt.com/articles/20060612/0313219.shtml">beginning to hurt Google's broader advertising programs</a>. The brainiacs at the Googleplex appear to be paying attention and have responded to those concerns.  </p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jul/08/google_cracks_down_on_madeforadsense_sites.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jul/08/google_cracks_down_on_madeforadsense_sites.html</guid>
<category>AdSense</category>
<pubDate>Sat, 08 Jul 2006 22:50:04 -0500</pubDate>
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<item>
<title>Free AdSense Templates Available Now</title>
<description><![CDATA[<p>AdSense guru Joel Comm is is preparing to launch his latest product tomorrow, <a href="http://www.instantadsensetemplates.com/">Instant AdSense Templates</a>, which promises AdSense-optimized layouts for sites using Wordpress, Blogger, phpBB, vBulletin and Invision Power Board. Will these be worth the cost - which isn't listed but likely to be at least $97? There's no way to know based only on the sales pitch, and if Joel is serious about the 2,000 copy limit, the offering is likely to sell out quickly to members of his mailing lists who are willing to buy before they see reviews from purchasers.   </p>

<p>For those looking for AdSense-optimized designs who don't have the cash to consider Comm's product, there are a number of free templates circulating. SapiensBryan has released two versions of a theme called "Ads Minded" for Wordpress, a standard <a href="http://www.sapiensbryan.com/index.php/adsense-wordpress-theme-ads-minded/">fixed-width design</a> and a <a href="http://www.sapiensbryan.com/index.php/ads-minded-wide-version/">wider version</a>. These themes feature pre-configured spots for your AdSense ads, including a featured 250x250 square at upper right and a 120x600 skyscraper. A novel twist is the top "navigation bar," which is actually a horizontal AdSense ad link unit. Once the theme is installed in Wordpress, you need to go into the templates and swap in your AdSense code for the placeholders (which are images in a couple instances) to get things going.         </p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jul/04/free_adsense_templates_available_now.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jul/04/free_adsense_templates_available_now.html</guid>
<category></category>
<pubDate>Tue, 04 Jul 2006 10:08:56 -0500</pubDate>
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<item>
<title>Will Google Penalize PayPerPost.com Bloggers?</title>
<description><![CDATA[<p>The blogosphere is <a href="http://www.techmeme.com/060630/p47#a060630p47">all atwitter</a> about PayPerPost.com and its plan to pay bloggers to run pre-approved advertorial posts. So here's my question - wouldn't this endanger the Google listings of sites that participate? It's very clear that PayPerPost.com's clients are paying for the link from the blogger. PayPerPost isn't insisting on a "nofollow" tag on all those links to their paying clients. Instead, their pitch to advertisers notes that they "have the ability to require a dynamic tracking link for determining traffic or a regular link that will help you build search engine ranking. " The advertisers will benefit as much from the links as the traffic. It seems to me the bloggers are selling the link and their PageRank as well as any traffic that may click through to the advertiser. Only Google has final wisdom on this, but Google's Matt Cutts has <a href="http://www.mattcutts.com/blog/indexing-timeline/">clearly indicated</a> that sites that sell links are <a href="http://www.seobook.com/archives/001675.shtml">likely to be penalized</a> in the latest round of updates.</p>

<p>The sites that participate may be taking a big chance with their PageRank and Google listings. That's one more reason not to like PayPerPost, apart from the <a href="http://www.techcrunch.com/2006/06/30/payperpostcom-offers-to-buy-your-soul/">many</a> <a href="http://www.calacanis.com/2006/06/30/payperpost-stupid-and-evil/">objections</a> <a href="http://www.loosewireblog.com/2006/07/the_blogosphere.html">outlined</a> by others.        </p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jun/30/will_google_penalize_payperpostcom_bloggers.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jun/30/will_google_penalize_payperpostcom_bloggers.html</guid>
<category>Blogging</category>
<pubDate>Fri, 30 Jun 2006 22:13:06 -0500</pubDate>
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<title>Digg 3.0 Ad Revenue Could Top $800K A Month</title>
<description><![CDATA[<p>I was checking out the expanded <a href="http://ww.digg.com">Digg</a>, and was intrigued by some of the numbers in a <a href="http://digg.com/tech_news/Statistics_on_Digg_Users">thread about Digg users</a> based on a <a href="http://www.federatedmedia.net/authors/digg">profile at Federated Media</a>, which manages Digg's advertising. In addition to highlighting the all-male geekiness of Digg's user base, it also included the ad rates for each size display ad, along with an estimate that Digg receives 5 million unique visitors a month - with each visitor viewing 4 pages on average, for a total of 20 million page views. (NOTE: The original post didn't account for the 4 page views per user, so we have updated our math). </p>

<p>So how much will Digg 3.0 be making on ad revenue? It's speculative math, to be sure, but let's take a whack at it. The CPM (cost per thousand displays) rates for Digg's new design are $16 for 728x90 leaderboards, $14 for 120x600 skyscraper positions, and $9 for 125x125 blocks. The 125x125 slots often seem to be filled by Google AdSense ads, which will probably monetize at a slightly lower rate than $9 per thousand displays - but not much lower, given Digg's tech-related topics. So let's say $6 CPM for the 125x125 spots. </p>

<p>That works out to $36 per 1,000 page views for pages with all three ad positions. Here's what that works out to based on the percentage of those 5 million monthly page view bearing ads:</p>

<p><strong>100 percent:</strong> $720,000 a month</p>

<p><strong>80 percent:</strong> $576,000 a month</p>

<p><strong>50 percent:</strong> $360,000 a month</p>

<p>Keep in mind that this doesn't include the $800 a week for text ads on comment pages, since the Federated Media profile doesn't provide enough information to make a reasonable guesstimate. So at current traffic levels, the top end could be reasonably estimated at a little north of $800K a  month, which works out to $9.6 million a year. </p>

<p>That assumes the existing 5 million unique users, of course. Based on the number of diggs on stories today, it appears the redesign and expansion has attracted a surge in traffic. The additional categories will bring more users, which means that these guesstimates - to the extent that they're even close to real-world numbers - may represent the floor, rather than the ceiling. Of course, it all depends on how many ads Federated is selling, and whether the demand can fill those additional page views and ... sorry. My head will explode if I speculate any more. Anybody else got better math? If so, let's see it.     </p>

<p>The Digg-obsessed <a href="http://www.calacanis.com/2006/06/26/new-digg-three-ads-above-the-fold/">Jason Calcanis,</a> head honcho of AOL's new Netscape,  takes note of the shift to three ads above the fold in the new Digg, as well as the fact that the home page and subject indices stick to a single 728x90. "Smart move... go light on top level ads, make it back on the second level," Jason writes. "We're doing something similar (this is the Google School of Design btw)."  </p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jun/26/digg_30_ad_revenue_could_top_800k_a_month.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jun/26/digg_30_ad_revenue_could_top_800k_a_month.html</guid>
<category>Business Models</category>
<pubDate>Mon, 26 Jun 2006 19:40:47 -0500</pubDate>
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<item>
<title>AdSense Downtime: New Features Coming?</title>
<description><![CDATA[<p>Google's AdSense reporting system was <a href="http://adsense.blogspot.com/2006/06/system-maintenance-on-saturday-june-24.html">down for maintenance Saturday</a>, which is often a sign that Google is adding new features to the account management interface. Could this be related to the <a href="http://internet.seekingalpha.com/article/12363">recent testing</a> of <a href="http://www.admoolah.com/blog/index.php/2006/06/google-experimenting-with-cost-per-action-ads/">cost per action </a>affiliate selling programs? Whatever it is, it's bound to be good news for publishers. In its media day in March,  Google’s priorities for the coming year included “building new products and services for publishers of information," suggesting an increased focus on AdSense. Google is also <a href="http://www.jensense.com/archives/2006/06/want_to_work_fo.html">hiring new employees</a> for its AdSense team, including one position described as a "cross-functional <a href="http://www.seroundtable.com/archives/003924.html">champion of AdSense publisher needs</a>."  </p>

<p>The short-term impact: a brief scare for AdSense publishers who check their earnings compulsively. "It was certainly odd today to see '0 - $0.00' on my Firefox windows," noted <a href="http://www.memwg.com/blog/adsense/The-Great-AdSense-Blackout-of-2006.html">Eric Giguere</a> (who uses the Firefox <a href="http://code.mincus.com/3/adsense-notifier/">AdSense Notifier </a>plugin, which is a great tool).</p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jun/25/adsense_downtime_new_features_coming.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jun/25/adsense_downtime_new_features_coming.html</guid>
<category>AdSense</category>
<pubDate>Sun, 25 Jun 2006 21:03:39 -0500</pubDate>
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<item>
<title>Interview with AdSense Expert Michael Cheney</title>
<description><![CDATA[<p><i>We've tested a number of AdSense products, and will be reviewing them in the course of our blogging. One of the first products we examine will be a series of videos by UK AdSense expert Michael Cheney. For the moment, here's an interview with Michael in which he discusses his experience with AdSense.</i><br />
    <br />
<strong>Q. So what made you get started with AdSense?</strong><br />
<p><strong>A.</strong> I was looking for a way to monetize some of my websites. AdSense is such an easy thing to get started with the eye for it would be a great way to start earning more money without actually putting into much more effort. I think as soon as you see the first earnings coming into your account you get addicted to AdSense. I know it's what happened to me, and since then I've just spent time working out how to earn more and more each day.</p></p>

<p><strong>Q. How much do you make with AdSense</strong>?</p>
<p>A. Some days I can earn close to $1,000 and others it's less than that. But it all comes down to how much time and effort you devote to creating a quality site that people like visiting. AdSense is not what my business is based on by any means - but it is a great way to earn revenue almost on autopilot.</p>

<p><strong>Q. What is the biggest mistake people making with AdSense?</strong></p>
<p><strong>A.</strong> Probably the biggest mistake people make is thinking the AdSense earnings are easy to achieve. It is very easy to get started but as I learned it takes a lot of effort to increase your earnings. I got really downhearted whenever I would log in to my account to see that I had only made a few dollars. And that's when I decided to spend months and months of my time learning everything I could about AdSense.</p>
<p>I basically buried myself away and devoured every single piece of AdSense information I could find. I ran thousands of AdSense tests and started to see a dramatic effect on my click through ratio and therefore on my earnings.</p>
<p>This is why I'd decided to record the videos - because I knew that it would help people who were in my position to also increase their earnings. I've read an absolute ton of AdSense e-book's but they take so long to go through and always seem to keep information back.</p>
<p>With <a href=" http://www.adsense-videos.com/start.php?offer=njwebworks&pid=1 "> AdSense Videos</a> I knew that I had to tell the story exactly as it is and actually show people and lead them by the hand through the exact techniques that I use to generate large earnings from AdSense.</p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jun/24/interview_with_adsense_expert_michael_cheney.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jun/24/interview_with_adsense_expert_michael_cheney.html</guid>
<category>AdSense</category>
<pubDate>Sat, 24 Jun 2006 00:45:09 -0500</pubDate>
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<title>eBay Plans AdSense-style Affiliate Tools</title>
<description><![CDATA[<p>eBay is introducing a program that will allow websites to embed simple snippets of code that will generate keyword-optimized auction listings from eBay's site. The new program is called <a href="http://www.usatoday.com/tech/news/2006-06-11-ebay_x.htm?csp=34">eBay AdContext</a>. EBay's system differs from pay-per-click advertising systems offered by Google and rivals Yahoo and Microsoft by linking only to eBay auctions rather than serving as a generic advertising network. This figures to offer web site owners a potentially powerful additional income stream. Read more in <a href="http://www.usatoday.com/tech/news/2006-06-11-ebay_x.htm?csp=34">USA Today</a>.</p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jun/11/ebay_plans_adsensestyle_affiliate_tools.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jun/11/ebay_plans_adsensestyle_affiliate_tools.html</guid>
<category>Affiliates</category>
<pubDate>Sun, 11 Jun 2006 19:19:20 -0500</pubDate>
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<item>
<title>Commission Junction Postpones HTML Link Expiration</title>
<description><![CDATA[<p><a href="http://www.cj.com">Commission Junction</a> has backed away from a plan to turn off all HTNL links on its affiliate web sites and replace them with Javascript links. The change was apparently an effort to <a href="http://www.thoughtshapers.com/index.php/weblog/affiliate-networks-move-to-control-affiliates-appease-retailers-shift-risk/">police affiliates more closely</a>, as the Javascript links would give CJ the option of "turing off" an affiliate if an advertiser had second thoughts about the relationship. The move  sparked a <a href="http://www.clickz.com/news/article.php/3609261">strong reaction from many affiliates</a>, some of whom started a <a href="http://www.jangro.com/cj-petition.php">petition drive</a> opposing the change, which quickly gained more than 180 signatories.   </p>

<p>Tonight Commission Junction informed affiliates that it was delaying the expiration of HTML links. While the new Javascript system will become available June 23 as planned, pre-existing HTML links on affiliate sites will continue working into at least early 2007.</p>]]></description>
<link>http://www.blogprofit.net/archives/2006/Jun/08/commission_junction_postpones_html_link_expiration.html</link>
<guid>http://www.blogprofit.net/archives/2006/Jun/08/commission_junction_postpones_html_link_expiration.html</guid>
<category>Affiliates</category>
<pubDate>Thu, 08 Jun 2006 00:16:27 -0500</pubDate>
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<item>
<title>Optimizing AdSense Performance on Blogs</title>
<description><![CDATA[<p>Duncan Riley at the <a href="http://www.blogherald.com/">Blog Herald</a> has been analyzing the performance of the advertising on his Weblog Empire network, and has posted his conclusions about <a href="http://www.blogherald.com/2005/09/08/conclusions-from-tracking-ads/">optimizing ad performance on blogs</a>. Some of his findings are pretty well established (i.e. tight niches perform better on AdSense) but there were also some surprises. Duncan writes:<blockquote>It really, really surprised me how many days I?d look at the stats and see clickthrus from Adsense ads on pages here at the Blog Herald that are so old I don?t even remember writing them! And sometimes the CTR is higher on these pages as well. Perhaps the Adsense ad was more relevant that the 2 year old content? who knows!</blockquote>I've seen this phenomenon as well with older posts on offbeat topics. I still get a steady stream of traffic from a <a href="http://www.technosponge.com/archives/cryptozoology/">series of posts on cryptozoology</a> (one of my more oddball interests) on my <a href="http://www.technosponge.com/">Technosponge</a> blog.  </p>

<p>Check out Duncan's findings, and see how they compare with your experience.</p>]]></description>
<link>http://www.blogprofit.net/archives/2005/Sep/08/optimizing_adsense_performance_on_blogs.html</link>
<guid>http://www.blogprofit.net/archives/2005/Sep/08/optimizing_adsense_performance_on_blogs.html</guid>
<category>AdSense</category>
<pubDate>Thu, 08 Sep 2005 12:47:12 -0500</pubDate>
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<item>
<title>Google Wallet as Pay Per Sale Play?</title>
<description><![CDATA[<p>Michael Nguyen wonders if Google plans to use Google Wallet to <a href="http://www.socialpatterns.com/search-engine-marketing/google-planning-pay-per-sale-model/">become a centralized affiliate marketing hub</a> by offering in-house pay-per-sale tracking and processing:<blockquote>But I think Googles initial use of a payment system is to add a pay-per-sale model to their current pay-per-click advertising network. Merchants using AdWords to advertise and Google Wallet to process their sales will be able to track which ads lead directly to sales and at what cost. Merchants will be able to tap into the power of large scale affiliate marketing (ala Commission Junction). Publishers can then choose between which model to promote - AdSense for clicks or AdSense for sales.</blockquote> An intriguing prospect, and one that makes a lot of sense. If that's not part of the plans, it will be now. Link via <a href="http://www.threadwatch.org/node/2976">Threadwatch</a></p>]]></description>
<link>http://www.blogprofit.net/archives/2005/Jun/26/google_wallet_as_pay_per_sale_play.html</link>
<guid>http://www.blogprofit.net/archives/2005/Jun/26/google_wallet_as_pay_per_sale_play.html</guid>
<category>Blogging</category>
<pubDate>Sun, 26 Jun 2005 20:52:04 -0500</pubDate>
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<item>
<title>Woeful Click Rates for AdSense RSS?</title>
<description><![CDATA[<p><a href="http://investors.qumana.com/blog">Tris Hussey</a> at Qumana reports that <a title="Qumana Investor Blog :: AdSense for RSS isn't working" href="http://investors.qumana.com/blog/_archives/2005/6/17/949949.html">AdSense for RSS isn't working very well</a>, as he and a number of bloggers using the service are finding very low click-through rates. The bloggers cited include <a href="http://www.masternewmedia.org/news/2005/06/14/bad_rss_issues_and_problems.htm">Robin Good</a>, a new media luminary who has strong content and traffic. Meanwhile, the ThreadWatch team reports <a href="http://www.threadwatch.org/node/2893">ad-saturated RSS feeds</a>, some with up three AdSense ads among the first 10 entries. We're in the early stages of RSS advertising, so it could just be a matter of working the bugs out. Or maybe <a href="http://www.reallysimplesyndication.com/2005/04/28#a487">Dave Winer is right </a>after all. Anyone have RSS advertising success stories to report?</p>]]></description>
<link>http://www.blogprofit.net/archives/2005/Jun/18/woeful_click_rates_for_adsense_rss.html</link>
<guid>http://www.blogprofit.net/archives/2005/Jun/18/woeful_click_rates_for_adsense_rss.html</guid>
<category>AdSense</category>
<pubDate>Sat, 18 Jun 2005 16:53:29 -0500</pubDate>
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<title>BlogAds NanoNetworks Multiplying</title>
<description><![CDATA[<p>A couple months back <a href="http://www.blogads.com">BlogAds</a> began bundling blogs together into topical networks, offering advertisers a way to spread a campaign across many blogs in a specific market niche with a single ad buy. The concept got rolling in late February with a network of <a href="http://www.blogads.com/advertise/new_york_city_blogads/order" >New York</a> blogs, and regional networks for <a href="http://www.blogads.com/advertise/philadelphia_regional_blogs/order" >Philadelphia</a>, <a href="http://www.blogads.com/advertise/north_carolina/order" >North Carolina</a>, <a href="http://www.blogads.com/advertise/los_angeles_blogs/order" >Los Angeles</a> and <a href="http://www.blogads.com/advertise/new_england_arts_and_entertainment_network/order" >New England</a> soon followed. There are now topical networks that aggregate blogs about <a href="http://www.blogads.com/advertise/tvblogs_ad_network/order" >TV</a>, <a href="http://www.blogads.com/advertise/economics/order" > economics</a>, <a href="http://www.blogads.com/advertise/foodblog_ad_network/order" >food</a>, <a href="http://www.blogads.com/advertise/evangelical_alliance/order" >Evangelical Christianity</a> and <a href="http://www.blogads.com/advertise/baseball_blogosphere/order" >baseball</a>. The newest network is the <a href="http://www.blogads.com/advertise/blogads_gadget__network/order">Gadget Blogs Network</a>, which includes our <a href="http://www.gamejournalism.com">GameJournalism.com</a>.</p>]]></description>
<link>http://www.blogprofit.net/archives/2005/May/17/blogads_nanonetworks_multiplying.html</link>
<guid>http://www.blogprofit.net/archives/2005/May/17/blogads_nanonetworks_multiplying.html</guid>
<category>Business Models</category>
<pubDate>Tue, 17 May 2005 23:28:11 -0500</pubDate>
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<item>
<title>Optimizing AdSense: Google Offers &apos;Heatmap&apos;</title>
<description><![CDATA[<p>Which Google AdSense display size produces the best click-through rate? Where should I place the ads on my web page? Which text colors should you use? AdSense is the economic engine driving revenue on thousands of blogs and niche web sites, so it's an important issue. Even high-traffic bloggers like <a href="http://www.wilwheaton.net">Wil Wheaton</a> wrestle with the <a href="http://www.wilwheaton.net/mt/archives/001830.php">best way to optimize for AdSense</a>. </p>

<p>Google has now posted a page of tips to help <a href=" http://www.google.com/support/adsense/bin/static.py?page=tips.html">optimize AdSense</a>, featuring a visual "heatmap" highlighting the ad placements with the best click-through rates. Newspapers have long used heatmap technology to analyze their layouts, using "eyetracking" technology to learn which design features draw readers' attention, and which parts of a particular news page are read first (the <a href="http://www.poynter.org">Poynter Institute</a> has summarized many of these findings for news web sites in its <a href="http://www.poynterextra.org/eyetrack2004/index.htm">Eyetrack 2004</a> research). Now Google is offering similar information to AdSense publishers.</p>]]></description>
<link>http://www.blogprofit.net/archives/2005/Apr/27/optimizing_adsense_google_offers_heatmap.html</link>
<guid>http://www.blogprofit.net/archives/2005/Apr/27/optimizing_adsense_google_offers_heatmap.html</guid>
<category>AdSense</category>
<pubDate>Wed, 27 Apr 2005 09:13:11 -0500</pubDate>
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